Posted on: 13 July 2016
You don't have to spend money on radio and newspaper advertisements to effectively promote your clothing shop. Here are three great ways to drive new business to your door and therefore improve your profit margins as time goes on:
Give Away T-Shirts
Having custom screen print T-shirts made to give away to your customers is an excellent way to gain free ongoing advertising for your clothing shop throughout your community. Consider having small entry forms printed on the backs of your receipts so customers can enter a drawing for the T-shirts every time they make a purchase. Once a month, you can hold a drawing and give one or more T-shirts away to the lucky winners. Alternatively, you can give your T-shirts away to customers who spend a certain amount of money at one time, or offer the shirts to first-time customers after they make an initial purchase.
Host a Design Contest
Hosting a community-wide design contest is another effective way to attract attention to your clothing shop. Ask your community to create their own personal T-shirt designs to enter into the contest and put together a panel of judges made up of neighboring business owners who would like to sponsor the event. You can print the winner's design on a T-shirt to sell in your store and provide them with a cash prize in exchange for the use of their design.
You should also consider giving away prize bags to all the contestants that include coupons for your store, as well as for those whose owners are judging the contest. Everyone in the contest should also get a free T-shirt with the winner's design and your store logo so they can provide additional advertising for your business after the event ends.
Offer Word-of-Mouth Discounts
Word-of-mouth advertising is cost-effective, convenient, and helps create trust between your business and your customers. You can offer your customers small discounts for providing your clothing store with word-of-mouth advertising, which will help to keep people coming back to shop and produce new customers as time goes on.
Keep business cards at your checkout stand and encourage customers to take a few each time they visit your store. They can put their names on the cards and give them away to friends when recommending your shop. When someone presents a business card during checkout, offer both your new customer and the one who recommended them a 10 percent discount coupon good for their next visits.
These tips and tricks should make it easy to keep new customers coming through your clothing shop's front door throughout the year without having to spend an arm and a leg on advertising. Click here to learn more from a go to website.Share